N-UNCOUNT
天花亂墜的廣告宣傳;炒作
Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.
例句
We are certainly seeing a lot of hype by some companies...
我們無疑已經看到來自一些公司的大肆宣傳。
My products aren't based on advertising hype, they sell by word of mouth.
我的產品銷售靠的不是天花亂墜的廣告宣傳，而是良好的口碑。